Sidney "Sid" Jay Sheinberg, born in Corpus Christi, Texas, runs the Bubble Factory Studios, an independent production company of film projects. Prior to his work with The Bubble Factory, he served as President and Chief Operating Officer at MCA under Lew Wasserman. Sheinberg is credited with discovering director Steven Spielberg, hiring him into the Revue-MCA/Universal Television division, which he ran.

In 1955, Sid Sheinberg completed a four-year program in three years at Columbia College and subsequently, attended The University of Texas School of Law. Although Sid was second in his class, in 1956 he transferred to Columbia Law School, where he was both a Harlan Fiske Stone and a James Kent Scholar.

In the summer of 1958, he arrived in California where he accepted a teaching position at UCLA School of Law. In 1959 while awaiting the results of his California Bar Examination, Sid joined the legal department of Revue Productions, MCA's former television subsidiary, and began his career in the entertainment industry.

In June 1973, Sheinberg was elected President and Chief Operating officer of MCA, Inc. At that time, he was 38 years old. During the years of his tenure, Universal Pictures, a division of MCA, Inc., released the highest-grossing films of each of the past three decades, beginning with Jaws in 1975, following with E.T. the Extra-Terrestrial in 1982 and concluding with Jurassic Park in 1993. It is no coincidence that Steven Spielberg, a filmmaker whose career began with Sid's assistance, was the director of each of these blockbuster hits.

Sid Sheinberg was awarded Directors Guild of America Honorary Life Membership, in 1990.

In 1991, Sid Sheinberg, founded Hollywood Supports, the organization formed to combat discrimination against persons with AIDS, as well as gays and lesbians in the entertainment business.