Dan Rucks studied at New York University's film school and graduated in the late 1980s. He took with him a proverb from a campus sage: The director shoots the movie, the editor tells the story.

"I just tell the story differently than most," says a grinning Rucks, the visual artist divas turn to when they want fast-paced, inventively edited versions of their videos for dance-club play. Rucks has put his wild spin on several Cher videos (including a kaleidoscopic Believe)

He has also worked with Belinda Carlisle, Ann-Margret, and Madonna, and has created fun and entertaining videos set to their music.

He's more than a video editor. Dan remixes music videos and photographs - like DJs remix a song - to create an entirely new piece of work that is guaranteed to dazzle the eye and ear.