Georges is the coordinator of Helem (the Arabic acronym of "Lebanese Protection for the LGBT community", but the Arabic word also means dream) a non-governmental non-profit organization registered in Quebec (Canada) as of February 11th 2004.

Helem leads a peaceful struggle for the liberation of the LGBT community in Lebanon from all sorts of legal, social and cultural discrimination. Helem, the first-ever advocacy group of its kind in the Arab world was founded here, with the aim of improving the legal and social status of lesbian, gay, bisexual and transgender individuals, launching awareness campaigns and providing medical assistance.

Georges says the idea first came to life in an internet chat room whose members decided to organise an association and work publicly with the institutions of civil society.